The Salvation Army – Christmas Bear

Stoked to share the latest TV commercial we’ve created for The Salvation Army’s Christmas Appeal. This project features a little bear who comes to life, bringing some warmth and kindness to the screen.  . It’s a short but powerful piece, capturing the Salvation Army spirit.

Using the Sony Burano camera with its highly gradable look and Atlas Mercury anamorphic lenses, we captured visuals with a rich, cinematic quality that really pulls you into the story. The vintage warmth of the Mercury lenses adds a beautiful, filmic touch, helping Kiwis connect with The Salvation Army’s mission this Christmas. It’s been a privilege working alongside such a dedicated team, and I’m chuffed to support a charity with such a great cause.

To keep on budget we lit is simply with aputure LED  lighting sources